Trust and safety

What a verified review means on Locible

A verified review is one that came from an invitation a business sent to a customer it served, through a signed link, instead of an open form anyone on the internet can post to.

Key takeaways

  • A verified review arrived through an invitation link signed for one specific business.
  • A verified listing is something else entirely: proof that a real person runs the business, through a claim a Locible admin approved.
  • Neither mark can be bought, on any plan.
  • Every review is screened before it can appear, and no review is ever quietly deleted.

How a verified review happens

Four steps, and the business only controls the first one.

  1. Step 1

    The business sends an invitation

    An owner shares a review link for their own listing with a customer they actually served, by message, by email, or on a receipt. The link is signed for that one business and cannot be guessed or reused for another.

  2. Step 2

    The customer writes the review

    The link opens the business profile with a review form on it. The customer rates the visit and writes what happened, in their own words. Nothing is prefilled and nobody at Locible writes it for them.

  3. Step 3

    The review is screened

    Every submission is scored before it can appear. Clean reviews publish, borderline ones publish and stay on our moderation list, and the weakest are held back until a person at Locible looks at them.

  4. Step 4

    It carries the verified mark

    Because the review arrived through that signed invitation, it is stored as verified. That is the whole promise behind the word: an invitation from the business to a real customer, not an anonymous drop from a stranger.

Two different things, two different meanings

Plenty of sites blur these together. We would rather be precise, because the whole value of a trust mark is that it means one thing.

A verified review

Says something about one piece of feedback. It reached us through an invitation the business sent, so it is tied to a real interaction rather than to whoever happened to find the page.

It does not mean Locible agrees with the review, and it does not make a good review truer than a bad one. It only tells you where the review came from.

A verified listing

Says something about the business. Someone completed a claim on that listing, confirmed their email, and a Locible admin approved the claim, which hands ownership of the listing to them.

So the mark on a profile in the directory means the details are maintained by someone who proved they run the place. It says nothing at all about that business's reviews.

Where reviews appear

A review left on Locible stays with the business it was written about. It appears on that business profile and it is never rolled up into a site wide leaderboard or used to rank one business above another.

We are still building out the public review experience, so today the review form and the reviews on a profile are shown to visitors who arrive through a business invitation link. Owners can send those links from their dashboard, and they see everything that comes back. We would rather ship this carefully than open a form the moment we can.

Owners can reply to any review in public. Their reply sits with the original review, so you always read both halves of the conversation instead of one side of it. Drafting a reply is one of the things the AI assistant on our features page helps with, and the owner still approves every word before it goes out.

How a business gets there

Start by putting your business on Locible. You can add your business for free, and a free listing is a real listing, not a trial. If your business is already on Locible and you have not taken it over yet, the claim flow is how you prove it is yours.

Once the listing is yours, invitations are the part that compounds. Ask the customers you have just served, while the visit is fresh, and send them the link. Reviews you asked for honestly beat reviews you waited for.

Review invitations and the review request tool come with the paid plans on the pricing page. If you get stuck on any of it, the help centre walks through the steps, and our resources cover what to say when you ask.

Questions about verification

What makes a review verified on Locible?

A review is verified when it arrives through an invitation link the business sent to a customer. The link carries a signature tied to that one business, so a review can only be marked verified if it came through a genuine invitation.

Is a verified review the same as a verified business?

No. A verified review is about where one piece of feedback came from. A verified listing means someone proved they run the business by completing a claim that a Locible admin approved. They are separate signals and we never treat one as the other.

Can a business buy a verified badge?

No. The badge is not for sale on any plan. A listing shows it only after an approved ownership claim, and a review shows it only when it came through an invitation link.

Can a business delete a review it does not like?

No. Businesses cannot remove honest criticism. They can reply in public, and they can raise a concern with us if they believe a review breaks the review policy, which we then check against that policy.

Still unsure about something? Talk to us and we will explain exactly how it works.

Give your customers something they can trust

Claim your listing, invite the people you have already served, and let honest reviews do the rest.